We absolutely believe that a good product that is not used is not a good product, it is not even a product!
To reach the poor, we have to deal with specific conditions, constraints and we have to understand their habits a bit more each day.
That is why we take time to design our products so that they can be easily appropriated on the ground. Most of them may be distributed through NGO's and MFI's and can be produced by local artisans.
We are looking for innovative ways to support our distributors and partners to reach as many people as possible.
